In the beginning of 2008, TMZ was the first to report that Eva Mendes, of Hitch, Ghost Rider, and several other box-office hits, has made the decision to enter the Cirque Lodge rehabilitation center in Sundance, Utah. Mendes, who entered the program at Cirque Lodge in January, has made the decision to get healthy and attend to some personal issues. At Cannes Film Festival, the actress has said that she needed a drink to remain calm during provocative scenes with co-star Joaquin Phoenix in We Own the Night. It was reported by US Magazine that Mendes left rehab temporarily to attend to business, but she plans to return shortly to complete her stay. Within this same publication, it has been stated that she privately battled substance abuse, including alcohol and cocaine.
When observing the mainstream media coverage of Eva Mendes’ current stay in rehab, the reports have maintained a favorable view. Her publicist, Brad Cafarelli, has been one of the only people quoted in every article saying that, “Eva has been working hard for the past year and made a positive decision to take some much-needed time off to proactively attend to some personal issues that, while not critical, she felt deserved some outside professional support.” Most of the reports in the mainstream media have emphasized the fact that Mendes has taken it upon herself to get help. Each report has mentioned several of the movies that she has starred in as well as mentioning that she is the new face of the Calvin Klein perfume campaign. All of the pictures accompanying articles were beautiful pictures of the actress and all of the headlines either simply stated that she was to go to rehab or that she is getting professional help. From the positive angle that the mainstream media covers this event, it is evident that Eva Mendes has made a positive impact on the media with her roles in movies or even her campaign for PETA. It is clear that she is respected for getting help before embarrassing herself in public, as so many celebrities do today.
As with the mainstream media coverage, the blogs have maintained the same positive outlook on Mendes’ stay in the Cirque Lodge rehabilitation center, and have emphasized the fact that she has decided to get help on her own. Similarly, the headlines have continued to simply state that she has gone to rehab or that she has left temporarily for business, but plans to return. One of the only things that had a negative aspect was the fact that Lindsay Lohan also stayed at the Cirque Lodge, and it may not have been a successful endeavor. While Lindsay Lohan has been mentioned in many of the articles as one of the celebrities to stay at the Cirque Lodge, this is the only writing that points to the negative facets of her reputation. Almost all of the pictures show beautiful images of Eva Mendes, and the pictures do not relate to the articles. The only picture that is somewhat related to the article in a negative way is her ad campaign for the Campari calendar in which she is holding a cocktail.
In both the mainstream media and the blogs, Eva Mendes has been shown in a favorable light because she has taken it upon herself to get help. The reports continue to quote her publicist and the information was simply facts stating that she entered the Cirque Lodge rehabilitation center for basically unknown reasons. As mentioned above, many of the reports mentioned Lindsay Lohan in relation to her stay in the Cirque Lodge center as well, but only one blog, “Idontlikeyouinthatway,” said something negative in response to any mention of Lohan. Overall, Eva Mendes and Brad Cafarelli, her publicist, have handled the crisis professionally and successfully. Mendes, 33, is not included in the same generation as Lindsay Lohan and Paris Hilton, and her career seems to be taken seriously by the media and public. She has not embarrassed herself or her family in public, and it seems that she has taken action to get help on her own. While keeping a low profile in rehab, there have hardly been any reports on her except involving business and her upcoming movies. There does not seem to be anything else that could have improved this situation, and an overall opinion seems to be hopeful that Mendes recovers successfully.
Mainstream media:
http://www.huffingtonpost.com/2008/02/01/eva-mendes-in-rehab_n_84475.html
http://www.people.com/people/article/0,,20175467,00.html
http://www.usmagazine.com/eva_mendes_takes_a_break_from_rehab
http://news.bbc.co.uk/2/hi/entertainment/7224082.stm
http://www.smh.com.au/news/people/eva-mendes-in-rehab/2008/02/05/1202090375960.html
http://www.foxnews.com/story/0,2933,327575,00.html
http://www.msnbc.msn.com/id/22955420/
Blogs:
http://www.pagesix.com/story/eva+mendes+rehab
http://www.tmz.com/2008/02/01/eva-mendes-in-rehab/
http://thesuperficial.com/2008/02/eva_mendes_in_rehab.php
http://www.idontlikeyouinthatway.com/2008/02/eva-mendes-is-in-rehab.html
http://www.sfgate.com/cgi-bin/blogs/sfgate/detail?blogid=7&entry_id=24097